UNITEC CDI Digital Labs Launch

Video Concept, Creative Direction of  Video & Showroom 


UNITEC is a university that cares for the approach of their students to real life circumstances.

Along with Ariadna Interactive México, we created an specialized lab where students of last semesters can make digital prototypes for the digital advertising industry.

We created a video introduction, along with a showroom  with live prototypes, including mobile and video games, that got + 500 students from advertising, marketing, design and engineers excited about the digital labs. 170 signed in.








Agency: Ariadna Interactive México
Client: UNITEC university
Role: Concept revival CDI Labs
Creative Direction of the Launch & Showroom